Ads everywhere

Ads everywhere:

Ads everywhere.

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All the time.

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This weekend I noticed them more than I have before.

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America has always been the land of ads.

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Always be selling.

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Always put your logo everywhere.

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Always sponsor something.

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Why?

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Subtle coercion.

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Companies put their logo everywhere so people think about them when they’re going to make buying decisions.

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Every segment on an NFL broadcast is sponsored.

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All of it.

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The NFL loves it because of the money coming in.

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The advertisers love it because of the eyeballs that are there.

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The fans love it because there’s nothing like live sports.

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That’s why live sports continues to win.

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Mainstream media is dying.

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Cable television is dying.

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Advertising through those platforms is dying.

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But live sports?

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Always wins.

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Will always be there.

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Won’t disappear.

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Especially football in America.

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It is religion.

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Everyone everywhere is connected to football in some way.

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They are either a fan, have a family member who’s a fan or know someone who played.

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On vacation in Hawaii this past year, I asked a bartender at the hotel bar about a Bills game.

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They were showing it on Peacock, a streaming service, so none of the TVs had it.

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As he said ‘local bar scene is really shit when we don’t have games.’

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Think of this; all over America, people are at bars watching games.

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Buying food, drinking beer, hanging with friends.

Think of the merch they’re wearing.

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Think of the food they’re buying.

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Think of the alcohol they’re consuming.

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Now multiply that everywhere in the country every weekend in the fall.

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That’s an audience you can sell to.

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Advertisers know it and the sports leagues know it.

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You can sell a lot.

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A 30 second Super Bowl commercial this year is going for $7 million dollars.

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You could argue that’s underpriced.

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Compared to our parents' generation when network shows used to get 30+ million every episode, when else is everyone glued to their TV in today’s society?

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Never.

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We don’t even keep up with the same shows on Netflix anymore.

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Everyone’s always at a different spot.

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We used to all watch on the same time.

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Streaming changed that forever.

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Older generations still watch the news and flick through TV.

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For younger generations, that world is gone.

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No wonder pharma companies are the highest advertisers in the US.

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They know their target market.

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Even Instagram now.

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Since the start of the year, my feed has become more ads.

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More every time I scroll.

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More every time I watch stories.

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More every time I’m on the app.

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Our attention has become an advertiser's biggest gold mine.

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It’s why social media companies dominate.

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It used to be radio then newspapers then TV.

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Now it’s our phone.

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Be careful.

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Ads are everywhere.

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