Always something to watch

Always something to watch

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Always something to watch.

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Or scroll.

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Or see on our phones.

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These devices have become us.

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An extension of us.

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They’re not external to us.

They are us.

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The world showed back to us the way we want it.

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All controlled by algorithms.

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Dictated by a tiny few located in California.

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How we see the world is decided by those who control the algorithms.

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Who control the flow of information.

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Who control what we can and cannot see.

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They’ve taken over.

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Originally it was the radios.

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Those who controlled it had ultimate power.

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See what Hitler did to control the German mind.

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Then it was television.

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A few channels controlled by those in power.

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Showing you what they wanted you to see.

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It gave people opportunity.

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It gave people perspective.

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It gave people something different.

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But it also distracted them.

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It pulled them away.

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It pulled them into the digital world.

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Some people got lost in it.

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Made careers out of it.

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While others let their life go by.

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They let their time be eaten up by it.

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Days passed.

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Then months.

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Then years.

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All of a sudden they woke up in the exact place.

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With nothing to show for it.

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Then it was the smartphone.

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Thanks Steve.

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The phone changed everything.

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The smartphone did one better.

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It took talking to people across the world.

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To seeing them directly on your screen.

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From being present.

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To having you glued to it 24/7.

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Now you can’t get away.

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It’s always there.

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Always distracting.

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Always keeping you hooked.

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Distracting you with the next celebrity gossip story.

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Or funny dog meme.

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Or interesting bit of news.

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You’re always connected.

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Always on.

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Never off.

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Always distracted.

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Never present.

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They’ve taken over.

With it, social media.

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Social media is the news.

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It’s how the world gets the news.

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Goodbye radio.

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Goodbye TV.

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Hello Twitter, Facebook and Youtube.

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These things are good for us, right?

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Always teaching us.

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Connecting us with our friends.

Showing us what’s happening around the world.

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But are they?

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Do we feel closer to people?

Or more distant?

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Do you feel more educated?

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Or more distracted?

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Do you feel like you know what’s going on in the world?

Or is your algorithm just showing you things to terrify you?

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Here’s the dirty little secret.

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You are the product.

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Your brain is the resource.

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Your attention is what they’re after.

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Because of shareholder value, they will never stop.

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Never stop keeping you on the platform.

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Selling your attention to the highest bidder.

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They’re advertising companies.

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Not social companies.

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Not media companies.

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Advertisers are their customers.

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Not you.

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Their goal is to distract you.

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While they sell you ads.

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While they make more and more money.

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They want to keep you on the platform as long as possible.

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Modify the algorithm to show you what you want.

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They’re monitoring everything.

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What you see.

How long you spend time on it.

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Where your eyes go.

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While their algorithms work in the background to give you more it.

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Social media algorithms run the world.

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Those who control it are our puppet masters.

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Controlling what we can and cannot see.

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What we can and cannot believe.

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What we can and cannot think.

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Be careful what you look at.

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Be careful what you let into your brain.

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Be careful what ideologies your algorithm is showing to you.

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Social media is cheap cocaine for the masses.

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It’s free, right?

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But with it, you’re losing you.

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Get out of the matrix

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Get out of the endless distraction.

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